Library of Congress ISSN 1528-7947
An Online/Print Network-Accessed Serial News Service
News & Business Editor: Tom Hobbs, M.S.
Managing Editor: Amy Williams
Events Editor: Linda Martin Andrews
Film Editor: Sally Peckinpah
Art Editor: Edward Davidian
Theatre Editor: Eve Scheinkoph
Cyber Editor: Tracie Brown
Address Correspondence to: TNT
News Editor's Desk
The Tower District News is the original City
Business Licencee
for this newspaper and Tower 2000 News in the City and Couty of Fresno
California, since1992.
The minimum monthly press run of the Tower District News &
Tower 2000 is 30,000 being distributed via news stand and direct mail.
The entire contents of Tower District News &
Tower 2000 are copyrighted and trademarked. No copying, republication,
transmission, or duplication of the Tower News is permitted without
written permission from the Web Portal Inc. Corporate Legal Division.
Web Portal Inc. was the first to invest the R&D
necessary to explore extenstive use of Banner ads on the Tower 2000
News Web site. The Tower District News & Tower 2000 Banner ad
metering system sees each page requested by a user. This specifically
includes the requests for all graphics images that are used to make
up a page in a browser, including any and all banner ads. Working
with Web Portal Inc. technology, Tower District News & Tower
2000 identifies all of our sponsors' Banner ads being viewed by
the visitors and regular readers. This permits the Tower District
News & Tower 2000 editors to then report the actual and potential
reach of each Banner Ad impression.
Comprehensive tracking of advertising requires useful and reliable information. Web Portal Inc. uses intelligent agents to surf and record which banner ads are active and in what rotation. This provides far more precision in describing which ads are being carried by which of the multiple sites where they are deployed. Each Banner ad is carefully categorized and coded by brand, and advertising strategy. To this inventory information is added page-level traffic data in order to make estimates of the number of impressions each banner ad has experienced.
The Tower District News & Tower 2000 is published daily
and available at news stands and online at [http://www.tower2000.com].
Arbitron rates the Fresno, CA audience at 629,000 age 12 and over.
The following research links provide more infomation on this week's overall media market share:
